Lufthansa First Class by Sho Shibuya

For the launch of the Lufthansa Allegris cabin, we redefined luxury in First Class. Together with world-renowned artist Sho Shibuya, we let travelers take a piece of the sky with them — premium loungewear available only at 30,000 feet.

CCO: Till Diestel
CD: Rebecca Labiner, Stefan Rehne
Art: Jonas Menze, Fabian Kräkel
Copy: Kevin Ratnayaka, Philip Ziegler