Lufthansa First Class by Sho Shibuya

For the launch of the new Lufthansa Allegris cabin concept, we redefined luxury in First Class. Together with world-renowned artist Sho Shibuya, we let travelers take a piece of the sky with them — premium loungewear inspired by what can only be seen from an airplane window, and available only at 35,000 feet.

CCO: Till Diestel
Creative Direction: Rebecca Labiner, Stefan Rehne
Art: Jonas Menze, Fabian Kräkel
Copy: Kevin Ratnayaka